Reading Response 3

Knowledge and/as vision

  • Visual was given high priority
  • Visual representation remains suspects as a form of knowledge

Visual images are not constructed by a given set of rules


Graphical representation has encoded and communicated knowledge for centuries



-its style relied on the use of graphic techniques that supports visual comparison and inscribed features of style, portion, and decoration

Herbalist, astronomers, navigator, etc.

Famous French forensic  investigator, Alphonse Bertillon

Graphic methods are crucial to scientific work

recording observation, expressing results, testing hypotheses, formulating projects within the terms of epistemological debate…

Language of form

The "language of graphics" became a language for and of industry

  • The distinctive features of late nineteenth century aesthetics and its legacy to twentieth century modernism
  • Walter Crane
    Present the language of graphics in a formalized way

Dynamics of form/universal principles of design

Attention to composition as an art, not merely a technique

Modernism's codification of visual principles had begun in earnest

The profession of graphic design is taking shape

Donis A Dondis's Primer of Visual Literacy  书

Clear vocabulary and schematic images about basic principles from shape, direction, balance and motion

Anton Stankowski's Visual Presentation of Invisible Processes 书

Graphic design practice suits to information display and analysis

Gestalt principles and tendencies

The existence of certain tendencies in human visual perception

The basic Gestalt principles, proximity, similarity, closure, continuation, common fate and good form

Basic variables and semiotic approaches

Jacques Bertin's seven variables of static graphics

Shape, size, orientation, color, tone, texture, position

Has been adopted by information designers in static and dynamic media

Give control over the production of semantic value

Visual editing/framing and reading

  • The study of  visual elements and systems in formal terms get augmented when it meet the analysis of narrative sequences and editing practices

The way relations across frames can be structured and read

Online viewing: framing jumping and shifting

Computational processing for analysis and production

We process complicated representations

We understand them as knowledge, communicated and consensual

From formal languages of graphics to graphic formats

  • Formalization

An approach to understanding the affect graphics

Alphonse Bertillon

Identification anthropométrique  -by Bertillon, Alphonse, 1853-1914

Alphonse Bertillon, “Summary Chart of Physical Traits for the Study or the ‘Portrait Parlé'” (1909)
"Alphonse Bertillon (French: [bɛʁtijɔ̃]; 24 April 1853 – 13 February 1914) was a French police officer and biometrics researcher who applied the anthropological technique of anthropometry to law enforcement creating an identification system based on physical measurements. "
Alphonse Bertillon, “Summary Chart of Physical Traits for the Study or the ‘Portrait Parlé'” (1909)
Alphonse Bertillon, “Summary Chart of Physical Traits for the Study or the ‘Portrait Parlé'” (1909), gelatin silver print (courtesy the Metropolitan Museum of Art)
Alphonse Bertillon

A Chinese School is Using Facial Recognition to Analyze Students’ Behavior

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